The Ranking of Effective Factors on Efficiency of Commercial Ads In Attracting Viewers In Tehran, Iran

ABSTRACT

in this paper, we investigates the effectiveness of TV commercial advertisement on citizens of Tehran. Research population was those who live in Tehran and are television audience, with multi stage sampling method, 400 of the samples were selected. This is a descriptive research a survey . to collect data in this study a 25- item questionnaire was used. Descriptive statistics and inferential statistical tests were used to determine that there is a significant relationship, at 95% level of confidence with 5percent error, between effectiveness of television commercials, educational level, gender, income, attitudes, technical nature, content of these ads and satisfaction based on time and method of broadcasting.

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